What specifically?
Refers to a range of cosmetic products that are applied to the skin, lips, eyes, or brows for the purpose of altering appearance.
Makeup is one of, if not the most effective, tools for women to instantly improve their appearance.
Men can also use makeup, such as concealer to cover undereye bags.

What will this do?
Research has shown that both men and women are perceived as more attractive when wearing makeup.
Makeup can hide uneven skin texture or acne, enhance perceived eye length, refine the tip of the nose, and more.
